The owners of this Greensboro, North Carolina business asked for a redesigned logo that maintained their existing brand colors, pink and orange.
The company mantra is “You Need You Time” and the owners help you “find solutions for your busy lifestyle”. Time is an important commodity to them and their former brand identity referenced this by using a clock graphic.
Moving forward, I wanted to create a clean, modern graphic that symbolized giving someone their time back. The logo needed to convey a sense of calm and to fairly clearly represent what their business accomplishes because they are working within a new industry. The pause sign concept fit the bill!
